Released on = May 5, 2007, 8:04 am

Press Release Author = www.bookmethatnight.com

Industry = Entertainment

Press Release Summary = The summer is almost upon us and summer has always been the
most traditional season for hen parties. Here we take a look at two of the biggest
rivals.

Press Release Body = The mantle of most popular destination for hen parties has
belonged to the Lancashire city of Blackpool for the last five years based on
research, but this year things might just be a little different.
Brighton has slowly become, over the past three years an increasingly popular
destination for hens to let their hair down and party hard.
With annual spending on hen and stag parties estimated to break the £400 million
barrier this year the hen scene is certainly going from strength to strength.

Another major change to the hen party scene compared to the 1990\'s is the amount of
internet based companies selling packages for hens and stags, as explained by Tony
Roberts, CEO and founder of www.bookmethatnight.com who specialize in selling tailor
made hen and stag parties.

\"We have noticed that people back in the 1990\'s used to just go out for a couple of
drinks and maybe a meal, but today people are after the complete experience.\"
\"We have found that people these days prefer to make a weekend of it, combining
traditional night time activities with events during the day.
For example, many of our sales will include at least one day time activity, our most
popular daytime activity is the \"Pampering Day\" and in the evening the ubiquitous
\"Ladies Night.\"

Asked which destination has been the most popular Mr Roberts replied,

\"So far this year it is Brighton, closely followed by London. It comes as no
surprise to me that Brighton is so popular, it is a vibrant and beautiful city.\"

So it seems that Blackpool might well be relinquishing its crown as the most popular
hen party destination in 2007 to its south coast rival.

Web Site = http://www.bookmethatnight.com

Contact Details = Book Me That Night Ltd
17 William Road
Camden
London
NW1 3ER
+44 (0)7875 355871

Post = Post